Nurcaya : Pengusaha Industri Kopi Nur di Sungai Penuh Tahun 1959-2025

Abstract

This study aims to trace Nurcaya’s life journey in developing the Kopi Nur business in Sungai Penuh. The author was motivated to write Nurcaya’s biography because she played a significant role in establishing a sustainable business based on local potential, whilst also enhancing the economic well-being of her family and the surrounding community. The research methodology employed was the historical method, comprising four stages: heuristics, source criticism, interpretation and historiography. The research findings show that Nurcaya started the Kopi Nur business on a modest scale in 1959. The development of the Kopi Nur business was marked by the expansion of marketing to the Pesisir Selatan through a credit system that began in the 1960s, packaging innovations involving the application of the ‘Nur’ brand in the 1980s, the employment of eight staff members in 1984, and a strategic decision following the 1995 Tanjung Bajure market fire not to produce coffee that had been exposed to smoke and water in order to preserve its flavour. In 2015, the elderly Nurcaya was assisted by her youngest son, Zefri Edison, in developing Kopi Nur by obtaining halal certification, securing a patent, launching social media promotions, and marketing into Malaysia.